In line with the aims to create positive change, responding to people’s needs around the world, and enriching their lives with its innovation and global network, Samsung Malaysia Electronics announced its participation as an official corporate sponsor for WWF-Malaysia’s Earth Hour initiative this year.

Last Saturday, on the 24th March 2018, 170 employees of Samsung Malaysia Electronics took part in WWF-Malaysia’s annual Earth Hour Night Walk, representing Samsung’s vision for a sustainable future and lifestyle for the environment. Held in Petaling Jaya, participants walked a 2.5 km route that started and ended at Sunway Giza Mall, Kota Damansara, in support of WWF’s annual global initiative.

“During Earth Hour each year, we see the whole world unite in conveying their support for the planet’s conservation. As Samsung promotes sustainable social development and support communities to create a better world, we are pleased to be a part of WWF’s mission in raising awareness on the importance of conserving our planet,” said Mr Yoonsoo Kim, President of Samsung Malaysia Electronics.

Earth Hour 2018, organised and led by WWF, is a movement which aims to spark conversation and raise environmental awareness on climate change and staggering biodiversity loss. By switching off all lights for just one hour a year, this movement is also a sign of support for environmentally sustainable actions.

Samsung has always recognised the importance of conservation and has been a supporting party of WWF over the years. Adding on to that, WWF’s conservation efforts are also largely aligned to the tech company’s sustainability strategy in driving greater energy efficiency and savings across its business environment.

“As a leading corporation in the technology industry, Samsung’s on-going vision is to create a positive change and help its surrounding communities exist in a harmonious and ecological environment. Hence, by sending our employees to participate in this Earth Hour event, this will continue to build momentum towards a renewable future and sustainable lifestyle. We hope that our actions and partnership with WWF will set an example for all of our fans, consumers, and peers to take accountability for their ecological footprint and protect the planet,” added Mr Kim.

For more information about WWF-Malaysia and its Earth Hour campaign, visit http://www.pandashop.my/earthhour2018/